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Pinterest's March to Monetization

November 15, 2012
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Inspire a burgeoning user base. Check. Name a B-to-B public relations agency of record. Check. Hire monetization, operations and B-to-B PR alums from Facebook. Check. Create business accounts system for brands. Check. Self-publish case studies showing how effective the platform is for businesses. Check....

 

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How Entrepreneurs Get Creative With Pinterest Marketing
November 13, 2012 From FastCompany
Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80 percent of the site's users, and with women responsible for around 85 percent of all consumer purchases, it's no surprise companies have flocked to take advantage of the site. Increasingly, women entrepreneurs find Pinterest playing an important role in the success of their businesses. And it doesn't seem to matter whether they're primarily selling products through online channels or offering "real world" services or experiences — Pinterest is still pulling in the customers.
 
Social Media Practices
7 Social Media Tactics Your 2013 Budget Needs to Succeed
November 12, 2012 From ClickZ
As social media matures, it's no longer a test outside of your budget. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Therefore, you must coordinate and integrate social media into your overall marketing plans to maximize efficiency and effectiveness. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. (BTW, use these charts to persuade your management team!)
 

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