Marco Rubio's unquenchable thirst and awesomely awkward dive for a miniature bottle of Poland Spring water during his rebuttal to President Obama's State of the Union address went viral on Tuesday night. "Poland Spring" became a trending term for some Twitter users as Rubio's extreme thirst made the social media rounds....
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Facebook Casts a Wider Targeting Net With Lookalike Audiences
February 14, 2013
From ClickZ
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach their existing customers and users who share similarities with their customer base. Facebook's custom audience algorithm will now pull additional clusters of users for advertisers to target based on similar interests, demographic data or location. If the new beta feature is effective, brands will be gaining a unique insight and direct connection with Facebook users who are more likely to become customers.
Skype Adds E-Gifting To Its Mac And Windows Applications
February 14, 2013
From TechCrunch
Microsoft-owned Skype is rolling out updates today to both its Mac and Windows desktop applications, which introduce the ability for Skype users to send each other gifts in the form of Skype credit Gift Cards. The feature ties in nicely given Skype's Facebook integration, as users already receive alerts on the platform when one of their Facebook friends is having a birthday.
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