eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

Political Campaigns and Digital Marketing: Did They Miss the Mark?

November 6, 2012
Get the Flash Player to see this rotator.
 

When you look at political spending, campaigns are still investing more on traditional media platforms than online. Political marketers can take a lesson from consumer brands on how to harness online and social media marketing. Social media is an advantageous investment if political campaigns wisely use online channels, especially their analytics tools. 


...

 

More Suggested Content:

Election 2012
Will Social Media Win the Presidential Election?
November 2, 2012 From Channel 4
When Barack Obama won the 2008 presidential election, he tweeted: "We just made history … All of this happened because of you." It was one of the moments which led pundits to compare him to John F. Kennedy in the way both embraced the new technologies of their respective eras to get them to the White House. If JFK was the first ever television president, they said, then Obama was the first Twitter president.
 
Election 2012
Social Media Transforms Debate Viewership
October 12, 2012 From VOA News
Computers and mobile devices are transforming the speed and means by which voters get information about candidates. Social media sites like Twitter and Facebook are steadily replacing traditional sources as the delivery method of choice for a generation of new voters. As she gears up for this year's election, Center College student Kelly Bolton, who's on the campus of the vice presidential debate, is getting political updates not from television or traditional news sources, but instantly, through her phone.
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: