QR codes have long been powerful marketing tools for advertisers looking to engage mobile consumers. The codes have been growing beyond the boundaries of marketing, however, and have been entering the realm of mobile commerce. QR codes are becoming more common throughout the world in their association with "pop-up" stores and are being used by retailers to sell products directly to consumers. In the U.S., this practice is becoming so common that the need for guidelines and standards for the use of QR codes in mobile commerce is becoming more necessary....
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9 Reasons QR Codes Are Bad for Your Brand
January 18, 2013
From Social Media Today
The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, it granted free license on it, going so far as to publish the specs online and allowing anyone to use it.
QR Codes and NFC Help Rock the Youth Vote
November 7, 2012
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus. Twenty-one-year-old Rock the Vote aims to build the political power of young people, who, it estimates, make up close to 25 percent of the current electorate. The "We Will" campaign educated its target audience about efforts to suppress voting and hooked them up with the appropriate voter registration pathway for their state.