What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus. Twenty-one-year-old Rock the Vote aims to build the political power of young people, who, it estimates, make up close to 25 percent of the current electorate. The "We Will" campaign educated its target audience about efforts to suppress voting and hooked them up with the appropriate voter registration pathway for their state.
More Suggested Content:
Which Mobile Channel Will Reign This Holiday Season?
October 29, 2012
From Mobile Marketer
This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level.
5 Ways to Market With Video
October 24, 2012
From eM+C Weekly