Laurent Faracci, U.S. chief strategy and marketing officer of Reckitt Benckiser, acknowledges that he works for one of the most cost-focused marketers around. When such a tough customer finds that a Facebook program pays off, it may carry Nixon-goes-to-China weight. That may be why most attendees at Facebook's first CPG Summit on Jan. 17 stuck around to the bitter end in a cramped space near the Jacob Javits Convention Center in New York to hear what Mr. Faracci had to say. And the results were encouraging -- at least for RB and Facebook....
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