Laurent Faracci, U.S. chief strategy and marketing officer of Reckitt Benckiser, acknowledges that he works for one of the most cost-focused marketers around. When such a tough customer finds that a Facebook program pays off, it may carry Nixon-goes-to-China weight. That may be why most attendees at Facebook's first CPG Summit on Jan. 17 stuck around to the bitter end in a cramped space near the Jacob Javits Convention Center in New York to hear what Mr. Faracci had to say. And the results were encouraging -- at least for RB and Facebook....
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The New P’s of Marketing – Reaching Customers in the Digital Era
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As marketers we have grown up with the foundation of the Four Ps of marketing; product, price, promotion and place. These are as relevant today as they were when first coined for both on and offline efforts. However, as time passes, and the discipline of marketing becomes more complex and more enabled, additional factors come into play to augment and enhance the foundation, especially as marketers navigate a fragmented marketing structure encompassing on and offline data and tactics. Following are additional key factors that have the power to impact marketing performance.
Days After Twitter’s Vine Launch, Facebook Adds In-App Video Capture
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