Reebok's social media presence had become unwieldy in recent years. Marketing managers around the world established Facebook pages for seasonal ad campaigns. Twitter accounts popped up for different product lines. And myriad YouTube channels were created to share content. Over the course of two social media audits, Reebok identified more than 600 social media accounts. "We were building pages based on our needs and campaigns," said Tyler Bahl, global brand engagement, media manager at Reebok. "We wanted to make it about our consumers and how they use social media."...
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Spotify Launches Brand Apps
April 16, 2012
From Ad Age
Megabrands will soon be able to recommend your next Spotify playlist. The music-streaming service will add apps from the likes of AT&T, McDonald's, Intel and Reebok over the coming months in its latest effort to curate its immense library of music and make the platform more attractive to advertisers that can help offset massive licensing costs. Spotify introduced apps late last year with music publishers such as Rolling Stone, Pitchfork and Billboard so that third parties could create playlists from the service's 16 million songs. The brand apps, which will first be available in the U.S., operate the same way.
A Great Performance
In its first 12 years, Under Armour — a manufacturer, marketer and distributor of branded performance apparel, footwear and accessories — has become a formidable competitor to Nike and Reebok. Here I review the company’s e-commerce Web site, UnderArmour.com