Yesterday I reported on research that found too many social media updates can be a real turn off to many consumers. Today's report looks at the opposite end of the engagement scale and finds that some brands on social media aren't doing enough. When the Acquity Group analyzed customer engagement among Interbrand's 2012 Best Retail Brands, it discovered that while every brand on the list except one has a Facebook page, and almost all (45 out of 50) are on Twitter, just 12 brands had a presence across all major social outlets (Facebook, Twitter, Instagram, Pinterest and YouTube)....
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Twitter Introduces Search Keyword Match-Type Targeting
December 14, 2012
From MediaPost
Automation continues to move deeper into Twitter's ad platform, taking it closer to offering services similar to Google and Bing. Marketers on Twitter can now select from several matching options when entering keywords: exact match, phrase match, basic keyword match, and negative keywords. The services offer targeting of more granular search terms for advertisers using Promoted Tweets. Negative keyword targeting allows marketers to restrict Promoted Tweets when users search for certain keywords.
Socialbakers Launches Fake Follower Check to Weed Out Phony Twitter Accounts
December 14, 2012
From eM+C Daily
Company: Socialbakers, a social media analytics platform
Product/Service: Fake Followers, a free social analytics tool
What it Does: Analyzes your brand's Twitter profile in seconds to identify fake or inactive followers, which can ruin your brand's reputation, decrease your engagement, and spam your news feed with scams and unwanted content.
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