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Retail Email Marketers Rapidly Adopting Pinterest

April 24, 2012
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Just when it seemed that the social media landscape was solidifying around Facebook, Twitter and YouTube, Pinterest burst onto the scene. As of February, Pinterest became the No. 3 social network by web traffic behind Facebook and Twitter, according to Experian Hitwise data. That growth has not only led to brands launching Pinterest pages, but to marketers promoting those pages in their email campaigns.

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Pin to Win: How to Use Engaging Visual Bulletin Boards to Build Email Marketing Lists
April 24, 2012 From eM+C Daily
Unlike social platforms that rely on a limited number of characters to increase brand awareness and product availability, Pinterest focuses on alluring graphics rather than explanations through words. Pinterest and its manly counterpart Gentlemint encourage their growing number of members to collect photos and links to products in order to transform boards into a virtual shopping catalog of the best and most popular products on the web.
 
When One Email Isn't Enough
April 20, 2012 From MediaPost

Although many email marketers are concerned about sending too much email, the simple truth is that one email message often isn't enough to persuade people to take the actions you want. Sometimes consumers just need to be reminded about the subscription that's expiring or the software they downloaded but haven't tested yet. Besides reminders, a series of related emails can help you build engagement with a new customer, move a prospect onto the right track or nudge a good lead closer to a buying decision.

 

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