and Google have agreed to dismiss a three-year-old trademark infringement lawsuit between the two companies and made plans to work together to fight trademark abuse online. Rosetta Stone sued Google in 2009 for allowing rivals to advertise copycat software when Rosetta's trademarks were used as search terms in Google's AdWords system. The company argued that Google's actions created consumer confusion by allowing counterfeit products to be sold using its trademarks. A district court in Virginia dismissed the lawsuit in 2010. ...
More Suggested Content:
How to Know Which Links to Disavow in Google
October 31, 2012
From Search Engine Journal
In the aftermath of Google's Disavow Links Tool announcement, search engine marketers and webmasters across the industry are screaming one question, loud and clear: How do I know which links to disavow? What follows is a step-by-step, tactical walkthrough of exactly how to perform a link profile audit as well as how to figure out which links should be removed and/or disavowed.
Brooklyn Nets Pushes its Digital Game
October 26, 2012
As excitement builds for the Brooklyn Nets first home game on Nov. 1 and the borough prepares to welcome its first professional sports team since 1957, the Nets are hard at work rolling out digital content to engage Brooklynites, Nets fans and basketball fans in general. With a presence on eight social networks — including Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+, Socialcam and YouTube — and a range of content, from #HelloBrooklyn hashtags to find-the-Brooklyn-neighborhood word searches, the Nets’ presence on social media is growing rapidly.