Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook's advertising exchange, FBX. Now the same tactics that make search engine marketing uniquely effective at capturing a user's intent can now be deployed on Facebook. Let's take a quick look at what the Facebook announcement on search retargeting means....
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What Facebook Paid Messages Could Mean for Brands
January 11, 2013
In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the messaging function for both brands and consumers alike. According to a December study by AYTM Market Research, 26% of surveyed US Facebook users reported sending and receiving messages often. Moreover, 35% said they sometimes used the messaging feature.
Winners and Losers in Facebook's New Local Ranking
January 11, 2013
Socialbakers, a provider of social media analytics, yesterday released Facebook data that changes the rankings of the top U.S. pages according to number of fans. Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company's own Facebook page, Socialbakers now offers the market's first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.