Connect
Follow us on
Advertisement
 
 

Search Retargeting Arrives on Facebook’s Advertising Exchange

January 11, 2013
Get the Flash Player to see this rotator.
 
Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook's advertising exchange, FBX. Now the same tactics that make search engine marketing uniquely effective at capturing a user's intent can now be deployed on Facebook. Let's take a quick look at what the Facebook announcement on search retargeting means....

 

More Suggested Content:

facebooklogo2
What Facebook Paid Messages Could Mean for Brands
January 11, 2013 From eMarketer
In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the messaging function for both brands and consumers alike. According to a December study by AYTM Market Research, 26% of surveyed US Facebook users reported sending and receiving messages often. Moreover, 35% said they sometimes used the messaging feature. 
 
Facebook_Like_logo
Winners and Losers in Facebook's New Local Ranking
January 11, 2013 From Socialbakers
Socialbakers, a provider of social media analytics, yesterday released Facebook data that changes the rankings of the top U.S. pages according to number of fans. Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company's own Facebook page, Socialbakers now offers the market's first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: