You've just heard about the latest and greatest website technique. Everyone is doing it, you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking "awesome, that's cool for me, too!" Here are some of the most commonly overused site techniques and why they're bad for users, search engine optimization and conversions.
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
February 1, 2013
You may wonder what a recent hack of a U.S. government website, purportedly by the group Anonymous, has to do with search engine marketing and online marketing, but bear with me as we use this as a segue into the regulatory environment. The conspiracy theorists (including some very bright and sane people) believe that this was a "False Flag" event and that an element or faction of the U.S. government actually hacked one of its own sites in order to pave the way for easy passage of internet security reform with an emphasis on governmental control to regulate communications.
The New SEO: Search Marketing Integration
January 31, 2013
From Search Engine Watch
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don't worry, this post won't be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct, independent discipline are certainly numbered. SEO is fast evolving into a more creative, diverse, and challenging profession