The search engine optimization versus pay per click debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most notably via the Penguin and Panda updates — it's as if someone stoked the fires by adding some more fuel. I see a lot of people arguing that PPC is the future of search marketing and that it can be much more profitable (and less risky and cumbersome) than SEO. According to at least a few fervent souls, the ground beneath SEO is shaking. ...
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8 Strategies to Get Multiple First Page Rankings on Google
February 21, 2013
From Search Engine Journal
Remember "the good ole' days" when Google search result pages were clean, simple pages with 10 results and a few ads? For better or for worse, those days have disappeared like Severus Snape being confronted with shampoo. While some users may lament the more cluttered search pages, the "new normal" does offer more opportunities to achieve multiple first page rankings. Controlling multiple first page rankings allows marketers to exert greater control over their brand, reach more searchers and present a stronger brand to searchers.
20+ Signals That Make Your Business Easier to Find in Local Search Engines
February 20, 2013
From Search Engine Land
While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc., that have a significant amount of highly qualified consumer search traffic. Each of these sites has its own proprietary search algorithms. It may make sense to study the algorithms of the biggest; but, in general, there are a number of standard basic ways to provide data about your business that can influence how you rank in any local search engine.
