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SEO: Working Around a Redesign

December 18, 2012
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When a redesign or platform change looms in your site's future, it's easy to turn off all search engine optimization work and focus on planning the new site. After all, why bother making changes that will just be overwritten when you launch the new site? Focusing on a few key areas will enable you to continue improving SEO without fear of wasted work when the new site goes live....

 

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The end of the year in any industry marks a good opportunity to look back on the year and reflect on changes. This is particularly true in the search engine optimization industry, given the volume and intensity of changes that have occurred in 2012, from algorithmic changes to how SEO is perceived in the organization to changes in how SEO professionals work with data and everything in between.
 
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As the search marketing industry continues to boom, paid search budgets are ballooning. Top spenders have increased their paid search advertising threefold since 2010, according to the Search Engine Marketing Professionals Organization (SEMPO). This means competing for popular keywords can be an expensive proposition, but there are also more ways than ever to segment a search audience. To maximize the relevance of your messaging and your return on investment, take full advantage of the tools available for targeted ad spending.
 

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