As the biggest shopping weekend of the year approaches, marketers are gearing up for the Black Friday/Cyber Monday shopping bonanza. While affiliate marketing strategies should be firmly in place by now, there's still time to tweak your content and promotions to make the most of the upcoming shopping season, which promises to be even bigger than last year. As a matter of fact, Shop.org expects online sales to grow 12 percent over last holiday season to reach as much as $96 billion....
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Report: Facebook Ad Spend Growth Outpacing Paid Search
August 24, 2012
Kenshoo, a global leader in digital marketing software, today released global growth metrics for Facebook advertising relative to paid search marketing during the first half (H1) of 2012. The data, posted to Kenshoo Social's Facebook Timeline, shows marketers increasing ad budgets with Facebook at a faster rate than with search engines. Over the course of H1, Kenshoo Social clients grew ad spend on Facebook by 36% while Kenshoo Enterprise and Kenshoo Local clients grew paid search ad budgets by 12%.