Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I'll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.). Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users? Mobile open rates have grown 300% since 2010 (and show no sign of slowing). Now is the time to start seriously optimizing for mobile....
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QR Codes Get New Standards in Mobile Commerce
January 31, 2013
From mobile commerce news
QR codes have long been powerful marketing tools for advertisers looking to engage mobile consumers. The codes have been growing beyond the boundaries of marketing, however, and have been entering the realm of mobile commerce. QR codes are becoming more common throughout the world in their association with "pop-up" stores and are being used by retailers to sell products directly to consumers. In the U.S., this practice is becoming so common that the need for guidelines and standards for the use of QR codes in mobile commerce is becoming more necessary.
MMA and IAB Release Mobile Phone Creative Guidelines
January 30, 2013
The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have unveiled the Mobile Phone Creative Guidelines for public comment. Recently released guidelines look to help better define and unify current market definitions of accepted ad units. MMA and IAB officials say the guidelines will make mobile ad buying and selling a more effective process. The new guidelines will supplement the currently adopted measure of the Universal Mobile Ad Package (UMAP v 2.0).