Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director, product and direct marketing, and John Pinson, senior manager, content marketing, explained what Message Systems’ predictions will mean for B-to-B email marketers in the coming year....
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4 Ways to Profit From LinkedIn
December 6, 2012
From Social Media Examiner
Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn-someone he had tried (and failed!) to get business from before-inviting him to respond to a new RFP (request for proposal) that led to a $450,000 contract! In his latest book,LinkedIn for Business, Brian Carter reveals some compelling facts (from Quantcast) about LinkedIn
Email Marketing's Evolution in a Mobile World
December 5, 2012
From eM+C Daily
With smartphones seemingly glued to consumers' hands, marketers have realized they need to leverage the mobile devices in order to reach their customers and prospects. This is most definitely true for email marketers. According to digital marketing agency Knotice, 36 percent of all emails are now opened on mobile devices. Brands have been presented with a choice: develop a mobile email strategy or be left behind.
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