It seems that YouTube gets overlooked as a social network despite the fact that it's the most popular of the video-sharing sites (Vimeo is second). In fact, 72 hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube, like Google, has tons of free information to help your company succeed at online video. In fact, YouTube gives marketers everything they need to succeed as video creators. The good news is that YouTube is constantly making changes to make the service better.
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How to Go Viral Gangnam Style: Great Content, Great Marketing or Both?
November 5, 2012
From The Realtime Report
South Korean rapper Psy's music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15; by Sept. 20 it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity, the content, the marketing, celebrity tweeting or some combination of these elements?
Follow This Pizza Chain on Twitter and it Will Follow You Back … in Real Life
November 5, 2012
If you're being tailed by a bulbous, yellow stalker, it can mean one of two things: either Donald Trump is off his meds or you followed Mellow Mushroom on Twitter. The Atlanta-based pizza chain is returning the favor of a Twitter follow by sending its felt-covered hippie-shroom mascots to shadow some of its online followers in the physical world. Fitzgerald + Co. orchestrated the "Follow Us and We'll Follow You" campaign and contacted friends and family of the restaurant's recent social media converts to coordinate the stalkings, which are captured in a series of YouTube clips.