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Skype Adds E-Gifting to its Mac and Windows Applications

February 14, 2013
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Microsoft-owned Skype is rolling out updates today to both its Mac and Windows desktop applications which introduce the ability for Skype users to send each other gifts in the form of Skype credit gift cards. The feature ties in nicely given Skype's Facebook integration, as users already receive alerts on the platform when it's the birthday of one of their Facebook friends....

 

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Bing To Offer Click-To-Call Ads Through Skype
February 4, 2013 From MediaPost
Microsoft's search engine Bing might resemble a fast-moving train this year, as the search engine lines up a variety of product launches -- as many as one a week, depending on the country, Bing GM David Pann told MediaPost. Bing will make a foray in click-to-call ads geared toward specific market segments in a few months, with help from the Windows mobile team. The product road map leads to click-to-call video ads that will allow consumers to contact merchants through Skype technology, depending on the client installed on the phone.
 
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July 3, 2012 From AdAge
Microsoft has written off nearly the entire value of aQuantive, the ad tech company it bought for $6.3 billion in 2007. The aQuantive deal was Microsoft's biggest acquisition until the company bought Skype for $8.5 billion last year. It too came at a heady time for tech acquisitions. Google had just bought DoubleClick for $3.1 billion, part of a years-long effort to build out the pipes of online advertising.
 

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