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Small Firms Say LinkedIn Works, Twitter Doesn't

February 1, 2013
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Six out of 10 small business owners say they believe social media tools are valuable to their company's growth, but most aren't impressed by Twitter. Just 3 percent of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies.

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As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the internet itself. However, many have already forgotten the large social media players of the not-so-distant past that have utterly failed. It doesn't seem that long ago when names like MySpace, Friendster and even Digg were all the rage. These monster social media sites had their "time in the spotlight," but now they're either long forgotten, slowly dying or simply drifting along with little to no growth.
 
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5 Ways to Use Pinterest for Effective Video Marketing
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Even the most reluctant social media participant can't have failed to have notice Pinterest's impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. Pinterest is now the fourth largest source of traffic after Google, direct traffic and the ubiquitous Facebook and is continuing to grow exponentially. In fact, it drives more referral traffic than YouTube, LinkedIn and Google+ put together. It's time to start taking this site very seriously.
 

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