There's a lot of buzz in the search industry about social media and its impact on search engine optimization. True, some sites like LinkedIn get indexed in Google's search engine. That's because Google is allowed to crawl LinkedIn's discussion boards and Q&A section and index the stuff it finds there. Great. It's a hidden benefit if you're willing to spend a little time optimizing post titles and your profile. Notice that none of that, however, is being "social."...
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Social Media ROI Surpasses SEO, Survey Finds
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From Lyris
Lyris, a global provider of digital marketing solutions, today announced the findings of its 2012 Digital Optimizer Survey. The report highlights the most effective digital marketing practices, techniques and future investments to improve customer engagement and boost return on investment. Here's a look at some of the key findings:
Conversion Optimization Tips to Deploy Before the Holiday Rush
November 14, 2012
From Search Engine Watch
That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven't already started, right now would be the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday season.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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