At the end of the year, two things tend to happen: you look back over the past year to evaluate its lessons, and you try to predict the future. You can combine these two processes by taking the lessons and patterns of the past and applying them to the future, if you can extrapolate the patterns. That's how trends are predicted. In this article, we'll take a look at some of the most important developments of the past year, and how they should continue to play a vital role in social media campaigns in 2013....
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Reckitt Benckiser Combats 'Social Fatigue,' Bets on Facebook
January 29, 2013
Laurent Faracci, U.S. chief strategy and marketing officer of Reckitt Benckiser, acknowledges that he works for one of the most cost-focused marketers around. When such a tough customer finds that a Facebook program pays off, it may carry Nixon-goes-to-China weight. That may be why most attendees at Facebook's first CPG Summit on Jan. 17 stuck around to the bitter end in a cramped space near the Jacob Javits Convention Center in New York to hear what Mr. Faracci had to say. And the results were encouraging -- at least for RB and Facebook.
10 Steps for Small Businesses to Produce Killer Video Content
January 29, 2013
From Social Media Today
Video is a great addition to any content mix. It's highly engaging, a great way to humanize your brand and can provide incredible value to consumers, to list just a few benefits. But for small businesses, producing video content can be challenging for several reasons: hiring a production house is expensive; self-shot video can lack the quality and polish of professional video; a lack of experience makes the thought of producing video content nerve-racking. All of these reasons are valid, but none should deter you from producing what could be amazing video content.