Connect
Follow us on
Advertisement
 
 

Social Media Use is Soaring; Time to Reconsider Your 2013 Strategy

December 5, 2012
Get the Flash Player to see this rotator.
 
Nielsen's social media report for the third quarter shows some amazing growth in the use of social media. The report indicates that two factors are driving the change: more people are using mobile phones and tablets to access the networks along with the proliferation of new social platforms. Two areas where social media is evolving: the phenomenon of multiple screening setting up what Nielsen calls the global living room and the use of social media as a customer care channel....

 

People Mentioned:

More Suggested Content:

SEO
14 Ways to Link Social and SEO
December 5, 2012 From ClickZ
Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics - SEO. That fact is that success in social, especially for B2B companies, is very often realized through search. People aren't just finding out about your products, services, and industry thought leadership through your tweets, posts, and other social chatter - they're finding your content that has been woven throughout the web and posted to other sites in organic search results.
 
Twitter
The Pope's Twitter Feed Runneth Over for Pontiflex
December 4, 2012 From AdAge
The Papal Twitter account launched Monday with the handle @Pontifex, so named for a Latin word referencing a member of the ancient priests of Rome. It's also very similar to @Pontiflex, the handle for Pontiflex, a mobile advertising platform and No. 16 on this week's Crain's list of Best Places to Work in New York City. Since early Monday morning, the company has gotten between 50 and 75 new followers each hour and hundreds of tweets from Twitter users who have accidentally inserted "L" into what they thought was the Pope's handle, according to Crain's New York Business.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: