's social media report for the third quarter shows some amazing growth in the use of social media. The report indicates that two factors are driving the change: more people are using mobile phones and tablets to access the networks along with the proliferation of new social platforms. Two areas where social media is evolving: the phenomenon of multiple screening setting up what Nielsen calls the global living room and the use of social media as a customer care channel....
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14 Ways to Link Social and SEO
December 5, 2012
Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics — search engine optimization. That fact is that success in social, especially for B-to-B companies, is very often realized through search. Consumers aren't just finding out about your products and services through your tweets, posts and other social chatter, they're finding your content that's been woven throughout the web and posted to other sites in organic search results.
The Pope's Twitter Feed Runneth Over for Pontiflex
December 4, 2012
The Papal Twitter account launched Monday with the handle @Pontifex, so named for a Latin word referencing a member of the ancient priests of Rome. It's also very similar to @Pontiflex, the handle for Pontiflex, a mobile advertising platform and No. 16 on this week's Crain's
list of Best Places to Work in New York City. Since early Monday morning, the company has gotten between 50 and 75 new followers each hour and hundreds of tweets from Twitter users who have accidentally inserted "L" into what they thought was the Pope's handle, according to Crain's New York Business