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Social Media Use is Soaring; Time to Reconsider Your 2013 Strategy

December 5, 2012
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Nielsen's social media report for the third quarter shows some amazing growth in the use of social media. The report indicates that two factors are driving the change: more people are using mobile phones and tablets to access the networks along with the proliferation of new social platforms. Two areas where social media is evolving: the phenomenon of multiple screening setting up what Nielsen calls the global living room and the use of social media as a customer care channel....

 

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