eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

Spirit Airlines’ ‘Romney Wins’ Email Sparks Anger on Twitter

November 9, 2012
Get the Flash Player to see this rotator.
 
Spirit Airlines is at it again. Early Tuesday, well ahead of official election results, the airline sent an email to subscribers with the subject line, "Romney Wins!" Opening the email revealed Spirit's newest airfare sale, geared towards the presidential election. "Romney Wins. And So Do Obama and You With These Incredibly Low Fares," read the email, which offered sale fares starting at $29.80 one way. Reaction on Twitter to the faux election results and airfare sale triggered negative comments, however....

 

People Mentioned:

More Suggested Content:

"Romney Wins" Email Blast
Spirit Airlines’ ‘Romney Wins’ Email Sparks Anger on Twitter
November 9, 2012 From CNBC
Spirit Airlines is at it again. Early Tuesday, well ahead of official election results, the airline sent an email to subscribers with the subject line, "Romney Wins!" Opening the email revealed Spirit's newest airfare sale, geared towards the presidential election. "Romney Wins. And So Do Obama and You With These Incredibly Low Fares," read the email, which offered sale fares starting at $29.80 one way. Reaction on Twitter to the faux election results and airfare sale triggered negative comments, however.
 
Jeff Lyons, Merkle
7 Reasons Why Email is Still Kicking
November 8, 2012 From eM+C Daily
Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: