eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Spirit Airlines’ ‘Romney Wins’ Email Sparks Anger on Twitter

November 9, 2012
Get the Flash Player to see this rotator.
 
Spirit Airlines is at it again. Early Tuesday, well ahead of official election results, the airline sent an email to subscribers with the subject line, "Romney Wins!" Opening the email revealed Spirit's newest airfare sale, geared towards the presidential election. "Romney Wins. And So Do Obama and You With These Incredibly Low Fares," read the email, which offered sale fares starting at $29.80 one way. Reaction on Twitter to the faux election results and airfare sale triggered negative comments, however....

 

People Mentioned:

More Suggested Content:

"Romney Wins" Email Blast
Spirit Airlines’ ‘Romney Wins’ Email Sparks Anger on Twitter
November 9, 2012 From CNBC
Spirit Airlines is at it again. Early Tuesday, well ahead of official election results, the airline sent an email to subscribers with the subject line, "Romney Wins!" Opening the email revealed Spirit's newest airfare sale, geared towards the presidential election. "Romney Wins. And So Do Obama and You With These Incredibly Low Fares," read the email, which offered sale fares starting at $29.80 one way. Reaction on Twitter to the faux election results and airfare sale triggered negative comments, however.
 
Jeff Lyons, Merkle
7 Reasons Why Email is Still Kicking
November 8, 2012 From eM+C Daily
Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: