Connect
Follow us on
Advertisement
 
 

Stephanie Miller on Her New Mission: DMA Member Relations VP

October 3, 2012
Get the Flash Player to see this rotator.
 
For Target Marketing, eMarketing + Commerce (eM+C) and Retail Online Integration readers and virtual show and webinar attendees, the name Stephanie Miller is already very familiar. They've been following her email marketing advice for years, first while she was at Return Path and then when she took a job at Aprimo. But Miller's name is about to be familiar to them in a far different way. As of yesterday, Miller became the vice president of member relations at the Direct Marketing Association (DMA). Miller's role is a new one for the organization; it doesn't replace the senior vice president of membership position, which remains open....

 

People Mentioned:

More Suggested Content:

6 Steps to Social Marketing and Email Synergy
January 14, 2010 From eM+C Daily
"In the history of new media, people always say, 'The old thing will die,'" said Jason Baer during a presentation at the All About Email Virtual Conference & Expo (presented on Nov. 12 by eM+C and available on demand until Feb. 16). "The new technology always forces changes in the old technology, but it doesn't kill the old technology. And I think that's where we're at now with social media and email."
 
Stephanie Miller
Stephanie Miller's Engagement Matters: The Myth (and Potential Pitfall) of Email Revenue
March 25, 2010 From Stephanie Miller
Email works really well. It’s the reason everyone internally wants to send email messages to every subscriber for every announcement and promotion. The email team sets up these messages despite our nagging fears. We know that too many messages — especially when untargeted and self-promotional — will turn off subscribers, churn the file and risk high complaints (clicks on the "Report Spam" button), which depress inbox placement and response. We see the proof in our data: Some portion, perhaps even a majority, of the file has not opened or clicked in a really long time.
 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: