For Target Marketing
, eMarketing + Commerce (eM+C) and Retail Online Integration
readers and virtual show and webinar attendees, the name Stephanie Miller
is already very familiar. They've been following her email marketing advice for years, first while she was at Return Path and then when she took a job at Aprimo. But Miller's name is about to be familiar to them in a far different way. As of yesterday, Miller became the vice president of member relations at the Direct Marketing Association (DMA). Miller's role is a new one for the organization; it doesn't replace the senior vice president of membership position, which remains open....
More Suggested Content:
6 Steps to Social Marketing and Email Synergy
January 14, 2010
From eM+C Daily
"In the history of new media, people always say, 'The old thing will die,'" said Jason Baer during a presentation at the All About Email Virtual Conference & Expo (presented on Nov. 12 by eM+C and available on demand until Feb. 16
). "The new technology always forces changes in the old technology, but it doesn't kill the old technology. And I think that's where we're at now with social media and email."
Stephanie Miller's Engagement Matters: The Myth (and Potential Pitfall) of Email Revenue
March 25, 2010
From Stephanie Miller
Email works really well. It’s the reason everyone internally wants to send email messages to every subscriber for every announcement and promotion. The email team sets up these messages despite our nagging fears. We know that too many messages — especially when untargeted and self-promotional — will turn off subscribers, churn the file and risk high complaints (clicks on the "Report Spam" button), which depress inbox placement and response. We see the proof in our data: Some portion, perhaps even a majority, of the file has not opened or clicked in a really long time.