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Study Reveals Marketers’ Inbox Placement Rates Continue to Decline

November 27, 2012
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Return Path, a provider of email intelligence, today announced the findings of its Email Intelligence Report, saying marketers account for a startling 70 percent of "this is spam" complaints and 60 percent of all spam trap hits. This is considerably higher than any other source, including botnets, which surprisingly account for only 3 percent of complaints and 11 percent of spam trap hits. Compared to the same time period last year, U.S. marketers’ inbox placement rates decreased roughly 5 percent, spotlighting the larger trend of stagnant inbox placement rates over the past 10 years....

 

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PDF FORMAT

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

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(PDF Format)

From David Ogilvy on down, the "experts" have claimed "humor doesn't work."  Boy, were they wrong.  

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