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Study Reveals Marketers’ Inbox Placement Rates Continue to Decline

November 27, 2012
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Return Path, a provider of email intelligence, today announced the findings of its Email Intelligence Report, saying marketers account for a startling 70 percent of "this is spam" complaints and 60 percent of all spam trap hits. This is considerably higher than any other source, including botnets, which surprisingly account for only 3 percent of complaints and 11 percent of spam trap hits. Compared to the same time period last year, U.S. marketers’ inbox placement rates decreased roughly 5 percent, spotlighting the larger trend of stagnant inbox placement rates over the past 10 years....

 

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Chuck Fandos
Simple Dos and Don’ts of Email Marketing
November 27, 2012 From eM+C Daily
Let's face it: Email is still the easiest, cheapest way of reaching out to your customers, particularly en masse. We all have growing contact lists of customers and prospects, and we send them all kinds of promotional emails. At most, we hope for a direct response and maybe even an order. At the very least, we hope they'll remember us the next time they make a purchase decision.
 
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Emails That Say Thanks Get More Opens, Clicks
November 26, 2012 From Eloqua
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word "Thanks" or "Thank You" in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29 percent higher.
 

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