To market its brand of "Stress Protect" deodorant, German skin and body care company Nivea (or, rather, its ad agency) came up with a hilarious marketing "prank" wherein innocent people are transformed into wanted criminals through the use of fake newspapers, public service announcements and breaking news broadcasts....
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Twitter Will Decide the Value of Your Tweets
February 15, 2013
Twitter is about to start attaching value ratings to users’ tweets. The value judgements will be assigned to the public metadata of tweeters’ posts, and used by Twitter's streaming API to help developers more selectively curate massive amounts of status updates. Designations of "none," "low" and "medium" will most likely debut on Feb. 20, according to a post by developer advocate Arne Roomann-Kurrik on the Twitter developers’ blog. A "high" value option will be rolled out sometime after the initial batch.
Inspiring Customer Loyalty and Love
February 14, 2013
From eM+C Daily
In this season devoted to hearts and flowers, it's a good time for businesses to assess and improve customer love and loyalty. The digital age has made it easier than ever for businesses to not only connect but engage with customers. This new level of transparency and sharing has made it extremely clear that emotional engagement is a key driver of brand loyalty. Companies can either show their customers the love or risk losing them to competitors.