"It's the most wonderful time of the year!" Especially for retailers. Although the days between Nov. 1 and Dec. 31 are painfully demanding for retailers, they're also, by far, the most fruitful. This is increasingly true for those who manage online holiday campaigns. In 2011, over $35.3 billion was spent online on holiday shopping in the U.S. alone, a new record over previous years. This year, online holiday sales are expected to grow by another 12 percent. As we enter into the thick of the 2012 holiday shopping season, online advertisers must be prepared to take full advantage of the holiday spending fury....
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Planning Your Holiday Email Marketing Calendar
November 12, 2012
From practical ecommerce
Email marketing is a powerful driver of holiday sales, but haphazardly sending emails isn't the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example of a holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives.
7 Affiliate Marketing Best Practices for Black Friday and Cyber Monday
November 5, 2012
From Marketing Land
As the biggest shopping weekend of the year approaches, marketers are gearing up for the Black Friday/Cyber Monday shopping bonanza. While affiliate marketing strategies should be firmly in place by now, there's still time to tweak your content and promotions to make the most of the upcoming shopping season, which promises to be even bigger than last year. As a matter of fact, Shop.org expects online sales to grow 12 percent over last holiday season to reach as much as $96 billion.
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