When it comes to our daily tasks as pay-per-click (PPC) account managers, we have a plethora of tactics to choose from at any given time. If the goal is profit maximization, what's the ideal way to determine the priority of tactics to spend time and resources on?...
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Ideagility Launches PPC Bid Management Solution
November 30, 2012
From eM+C Daily
Company: Ideagility, an online marketing solutions provider
Product/Service: AgileBid, a pay-per-click bid management solution designed to automate PPC campaign managemenet for small and midsize businesses (SMBs)
What it Does: Optimizes a company's paid advertising spend across both Google AdWords and Bing Ads by focusing in on keywords that convert the most leads and sales, while shutting down those that don't.
6 Super Time-Saving Tips to AdWords PPC Management
November 28, 2012
From Search Engine Watch
It's the busiest time of year. Somewhere in between scoring online deals and planning for 2013, your AdWords account is screaming for attention. Hey, bids don't manage themselves. Or do they? Check out these six time-saving tips for Google AdWords pay-per-click management.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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