It's likely we've all seen them on just about every item we've ever purchased in our lifetimes. They've been around in mass use since the 1970s. No matter what it is, from a pack of gum to a luxury car, these small things that most of us likely overlook are attached to almost everything we buy. I'm talking, of course, about barcodes....
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Infographic: Bloggers Drive Holiday Sales
October 31, 2012
From Clever Girls Collective
We recently surveyed social media-savvy women in the Clever Girls Collective network about their 2012 holiday shopping plans to understand how and when social media influences their purchasing decisions. We pulled together the results in our Social Media and the Holiday Shopper infographic. The results won't be a surprise to any of our network members who create content (written or visual) to help our clients tell their brand stories.
Infographic: Socially Devoted Brands Increase Response Rate to 48.1%
October 17, 2012
From Social Bakers
A few months ago we started the conversation on social media customer care. Now we can see results. Earlier this year, we conducted a study to find out how brands are leveraging social media to improve their customer care. The results have revealed that a shocking 25 percent of Facebook pages had closed walls and that page admins ignored 70 percent of the questions they received. That's why we decided to step in and start the conversation on social media customer care with "Socially Devoted," a new standard and benchmark for brands across all industries.