Social media has been around for a while now, and we know that 88 percent of all businesses are now on social media sites in some capacity. That being said, if we look at businesses actually getting value from social media, the number would be much smaller. I've had the pleasure of working with thousands of businesses on their social media marketing strategies for over six years, and interestingly, the mistakes and barriers to success are the same today as they were when I got started. Here are the biggest mistakes (and how to avoid them of course)....
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Hootsuite Flub Reveals Users' E-Mail Addresses to Other Users
November 13, 2012
From CNET
Social media management company Hootsuite has managed a social faux pas by sending e-mails to users that included the names and e-mail addresses of other users. The personal information was included in thousands of e-mails sent yesterday warning users that the free 60-day Hootsuite Pro trial was about to expire. Many of the e-mails contained the e-mail addresses of other users in the "To" field.
24 Must-Have Social Media Marketing Tools
November 13, 2012
From Social Media Examiner
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Here are their responses: