How often do you think about junk mail? Probably not
too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path, marketing emails are responsible for 70% of 'this is spam' complaints. That means even if you don't think about junk mail as a recipient, as a marketer, you should all be thinking about it all the time -- specifically, whether your own marketing emails are part of that 70%. So what if we just ... stopped producing awful marketing emails entirely?...
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The 2 Most Important Things for Email Marketers in 2013
January 24, 2013
From ClickZ
In Part 1, I addressed the successes of the email marketplace while (hopefully) casting a light on the crucial need for people smarts and subject matter expertise to make your email program head toward the next level. I used the Obama email program success to prove that technology didn't drive hundreds of millions of donations, but smart and crafty people spending a great deal of time and energy on every last detail did. So what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing?
Tips for Success With Third-Party Email Marketing
January 21, 2013
From ClickZ
Many of the inquiries I receive for consulting help are from organizations looking to use third-party lists rather than their own house lists. Successfully marketing to third-party lists is more challenging than marketing to your house list for a number of reasons. Here are a few tips to help. First, why is it more challenging? It's primarily because you have the extra variable of an unknown list. The quality of the list is the primary factor in the success or failure of a campaign.
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