A quick look at the NFL standings shows who the best teams are on the gridiron. But forget that; we want to know which teams rule social media. Luckily, this infographic shows just that. Unmetric, a social media benchmarking company, has spent the season tracking NFL teams online to see which has the most success at gaining followers and inspiring engagement on Facebook and Twitter....
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Inspiration for writing columns comes from many places. Sometimes it's from timely news surrounding companies or new research, and sometimes it's from something completely benign, like a horse head mask for sale on Amazon.com. On Black Friday, one of the fine employees in the office posted that horse head mask on Facebook as his pick of the day for best deal online. As is the case with Facebook and inane items, a few people liked his post and a couple more commented, and suddenly it became a Facebook Sponsored Story being shared with his network.
How Valuable is a Social Media Audience, Really?
December 3, 2012
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships and infinitely deeper behavioral data have lured everyone from global brands to local musicians and artisans to the fray. And yet, as this audience revolution continues to unfold across the global business landscape, the pièce de résistance of reducing audience acquisition costs while simultaneously increasing the returns they generate remains an elusive balancing act.