Google+ is the social network created and powered by Google, the most
influential and important search engine around. When Google updates its search algorithms, marketers, bloggers and all companies with a website are wise to take heed and update their content and search engine optimization strategies accordingly. Google+ has 343 million active users, and the social network is all the more important because of its increasing influence on search. Google dominates search. Social signals, like +1s, and AuthorRank are changing marketing as we know it and the way businesses need to approach social media....
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Bill Gates on Google: ‘Bing is the Better Product’
February 13, 2013
From Search Engine Land
It's been more than four years since Bill Gates worked full time at Microsoft, but he's still promoting Bing, the company's three-plus-year-old search engine. Gates, who's still serving as Microsoft's nonexecutive chairman but is focused full time on the Bill & Melinda Gates Foundation, promoted Bing during an "Ask Me Anything" conversation on Reddit. It happened when Reddit user "Fozzy420″ asked Gates, "Do you guys really use Bing? I mean seriously …"
Google+ Gaining Ground With Brand Marketers
February 12, 2013
From MediaPost
Tracking Google+, along with YouTube, gives marketers access to a varied audience segment not typically found on Facebook. The top 100 brands with pages on Google+ boast 20.9 million fans — up 9,400 percent from 2011. In fact, the top 10 brands hold 78 percent of the total advocacy base on Google+. The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
