Advertisement
 

The Mess That is Google Shopping

November 9, 2012
Get the Flash Player to see this rotator.
 
One of the things Google promised by moving Google Shopping to a pay-to-play model for merchants was how much the experience was going to improve for shoppers. If that's the case, I'm sure not seeing it. Come on a little tour....

 

Companies Mentioned:

More Suggested Content:

Amazon.com
Amazon Ad Model Forces Changes in Search Engine Marketing
October 15, 2012 From MediaPost

Google may find some merry in this year's holiday cheer, but the tech company should expect to have fierce competition from Amazon.com. The ad format powering Google Shopping results, Product Listing Ads, grew at a rate of 262 percent in this year's third quarter compared with the prior year, and provided 20 percent of Google paid-search clicks for the quarter, according to a recent Rimm-Kaufman Group report.

 
Mercent's logo
Mercent Supports Google Shopping; Delivers Mercent Retail
July 6, 2012 From eM+C Daily
Company: Mercent, an e-commerce solution for retailers.

Product/Service: 
Mercent Retail for Google Shopping, new and expanded software features for 
 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: