LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares that have been happening on Facebook for some years. The activity is clearly is its nascent stages, and it's also clear that LinkedIn has a very different, business-focused audience than Facebook. Engagement levels aren't expected to reach the same volume as seen on Facebook, however, for companies with a B-to-B or professional focus, the value of interactions could be substantially higher....
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4 Ways to Profit From LinkedIn
December 6, 2012
From Social Media Examiner
Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn-someone he had tried (and failed!) to get business from before-inviting him to respond to a new RFP (request for proposal) that led to a $450,000 contract! In his latest book,LinkedIn for Business, Brian Carter reveals some compelling facts (from Quantcast) about LinkedIn
Can You Replace SEO With Social Content?
December 6, 2012
From eM+C Weekly
In the early days of search marketing, marketers learned how to "game the system" with Google search results, bumping their irrelevant, keyword-laden content to the top of the results page. Google users became frustrated with this low-value content being delivered by the search engine, so in an effort to provide more relevant and useful results, Google implemented two major changes to its ranking algorithm: Panda and Penguin.