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The New SEO Rules in a Content Marketing World

December 10, 2012
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Five years ago, it seemed nothing was as buzzy and mysterious as search engine optimization. Today, "content marketing" has taken over as the reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. Not anymore....

 

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Social Media Trends
Social Media Marketing Strategy Checklist for 2013
December 7, 2012 From ClickZ
As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of search engine optimization from a social standpoint.
 
SEO
14 Ways to Link Social and SEO
December 5, 2012 From ClickZ
Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics — search engine optimization. That fact is that success in social, especially for B-to-B companies, is very often realized through search. Consumers aren't just finding out about your products and services through your tweets, posts and other social chatter, they're finding your content that's been woven throughout the web and posted to other sites in organic search results.
 

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FROM THE BOOKSTORE

Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, Ask Without Fear! by author, speaker, and fundraising expert Marc A. Pitman is for you!In plain English, Marc:Reveals how to take the fear out of asking for – and getting – large gifts!Explains in a step-by-step, easy to remember process how to building authentic relationships with your donors – and help them connect with your cause in the way that matters most to them!Identifies time-tested research tools to help you plan your fundraising campaign and get to know your donors, and more! Ask Without Fear!

Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, Ask Without Fear! by author, speaker, and fundraising expert Marc A. Pitman is for you!In plain English, Marc:Reveals how to take the fear out...

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(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
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• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
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• Boost your online strategy with social media 
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• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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