Five years ago, it seemed nothing was as buzzy and mysterious as search engine optimization. Today, "content marketing" has taken over as the reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. Not anymore....
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Social Media Marketing Strategy Checklist for 2013
December 7, 2012
As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of search engine optimization from a social standpoint.
14 Ways to Link Social and SEO
December 5, 2012
Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics — search engine optimization. That fact is that success in social, especially for B-to-B companies, is very often realized through search. Consumers aren't just finding out about your products and services through your tweets, posts and other social chatter, they're finding your content that's been woven throughout the web and posted to other sites in organic search results.