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The New SEO Rules in a Content Marketing World

December 10, 2012
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Five years ago, it seemed nothing was as buzzy and mysterious as search engine optimization. Today, "content marketing" has taken over as the reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. Not anymore....

 

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Social Media Trends
Social Media Marketing Strategy Checklist for 2013
December 7, 2012 From ClickZ
As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of search engine optimization from a social standpoint.
 
SEO
14 Ways to Link Social and SEO
December 5, 2012 From ClickZ
Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics — search engine optimization. That fact is that success in social, especially for B-to-B companies, is very often realized through search. Consumers aren't just finding out about your products and services through your tweets, posts and other social chatter, they're finding your content that's been woven throughout the web and posted to other sites in organic search results.
 

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Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

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Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
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grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

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