How did we ever get by without Twitter? The first three-quarters of a basketball game seem unwatchable without the sidebar conversation on LeBron James’ forehead. The guy who let Britney Spears back on TV would get getting threatening letters if it wasn't for the legion of pop-up comedians commenting on her every move. I mean, think about it, without Twitter the world would never know what a genius Ryan Lochte is. The Twitter experience is truly brilliant, and as Facebook goes through a different iteration each year and LinkedIn tries to reinvent itself quarterly, the blue bird has remained reassuringly familiar....
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Retail Brands on Twitter Aren't Tweeting
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