How did we ever get by without Twitter? The first three-quarters of a basketball game seem unwatchable without the sidebar conversation on LeBron James’ forehead. The guy who let Britney Spears back on TV would get getting threatening letters if it wasn't for the legion of pop-up comedians commenting on her every move. I mean, think about it, without Twitter the world would never know what a genius Ryan Lochte is. The Twitter experience is truly brilliant, and as Facebook goes through a different iteration each year and LinkedIn tries to reinvent itself quarterly, the blue bird has remained reassuringly familiar....
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Critical Components to SEO Success in 2013
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2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool," and "Social Signals vs. Backlinks" have challenged SEO experts to review current strategies. Among all the change and ambiguity, the ability to drive incremental revenue and/or leads has remained constant. The upcoming year will present new obstacles and opportunities for agile search marketers.
Retail Brands on Twitter Aren't Tweeting
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From BizReport
Yesterday I reported on research that found too many social media updates can be a real turn off to many consumers. Today's report looks at the opposite end of the engagement scale and finds that some brands on social media aren't doing enough. When the Acquity Group analyzed customer engagement among Interbrand's 2012 Best Retail Brands, it discovered that while every brand on the list except one has a Facebook page, and almost all (45 out of 50) are on Twitter, just 12 brands had a presence across all major social outlets (Facebook, Twitter, Instagram, Pinterest and YouTube).
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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