Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships and infinitely deeper behavioral data have lured everyone from global brands to local musicians and artisans to the fray. And yet, as this audience revolution continues to unfold across the global business landscape, the pièce de résistance of reducing audience acquisition costs while simultaneously increasing the returns they generate remains an elusive balancing act.
Company: Jifiti, a mobile wish list gifting platform
Product/Service: A mobile shopping app
What it Does: Jifiti's mobile app drives shoppers back to brick-and-mortar retail stores, bridging online catalogs and offline shops by providing shoppers with a convienent way to purchase items. The company's app, which is available on iOS, Android and HTML5 mobile web, encourages shoppers to tag items to their wish list and then share that list with friends and family via Facebook, Twitter, email and SMS.