Journalists call them headlines; search engine optimization professionals call them titles and headings. Whatever you call them, they're the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search engines don't know what to rank them for; users don't know whether to click....
More Suggested Content:
How to Teach Yourself SEO
January 21, 2013
From Search Engine Journal
Teaching yourself search engine optimization tactics can be a challenging process, but it's not impossible. Take a look at the following step-by-step plan and then get started. Remember, SEO changes every day, so there's no time like the present to get started learning!
7 In-House SEO Initiatives for 2013
January 18, 2013
From Search Engine Watch
As we look forward to 2013, the new year provides limitless opportunities and the chance to nail down our search engine optimization to-do lists. As we go through our lists, it's important to remember that there are short-term SEO tasks that we undertake on an almost daily basis, as well as bigger picture SEO initiatives that may not be implemented overnight and will take time and solid effort.