Even if you didn't know what social discovery is, you probably find yourself using it all of the time. You get on Spotify and check out what your friends are listening to. You check Twitter's trending topics for the top talk of the day. Stumble (Upon) some peer-shared images and scroll Pinterest for dinner recipe ideas. You get lost in reddit looking at the latest /r/news (or not). Social discovery is all over the web, and its because of us- the users.
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How Much Time, Money Do Small Businesses Spend on Social Media?
November 9, 2012
From Vertical Response
We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on. We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.
SumAll Launches Instagram Analytics, Newest Add to Social Metrics Suite
November 9, 2012
From eM+C Daily
Company: SumAll, a social media analytics and business intelligence tools provider
Product/Service: SumAll Traffic for Instagram
What it Does: The analytics tools compare a company's social activity against its web traffic and revenue to calculate its return on social marketing. This particular tool is focused on the photo-sharing social network Instagram.
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