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The Rise of Social Discovery and Affiliate Marketing

November 9, 2012
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Even if you didn't know what social discovery is, you probably find yourself using it all of the time. You get on Spotify and check out what your friends are listening to. You check Twitter's trending topics for the top talk of the day. Stumble (Upon) some peer-shared images and scroll Pinterest for dinner recipe ideas. You get lost in reddit looking at the latest /r/news (or not). Social discovery is all over the web, and its because of us- the users.
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To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

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