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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic

November 28, 2012
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Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale....

 

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Is Instagram Right for Your Business?
August 31, 2012 From Social Media Today
If you haven't been in the loop on what's going on with this little app called Instagram, you're in for a surprise. Over the span of a few short months, the little company went from launch to being acquired by Facebook. As a marketing medium, Instagram creates some unique opportunities for businesses that want a way to connect visually with their customers. But is Instagram right for your business?
 
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Apple Wants to Buy Pinterest Rival, The Fancy
August 6, 2012 From Business Insider
Apple is in talks to acquire The Fancy, a fast-growing social commerce site backed by the co-founders of Twitter and Facebook. The objective: to secure a role for Apple in the growing e-commerce market, putting the 400 million-plus users with credit cards on file with Apple's iTunes Store to work shopping, with Apple getting a cut of the action. While The Fancy is far smaller than archrival Pinterest, the 20-person New York startup, led by co-founder and CEO Joe Einhorn, is much further along in linking its users to transactions. 
 

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