Connect
Follow us on
Advertisement
 
 

Tips for Success With Third-Party Email Marketing

January 21, 2013
Get the Flash Player to see this rotator.
 
Many of the inquiries I receive for consulting help are from organizations looking to use third-party lists rather than their own house lists. Successfully marketing to third-party lists is more challenging than marketing to your house list for a number of reasons. Here are a few tips to help. First, why is it more challenging? It's primarily because you have the extra variable of an unknown list. The quality of the list is the primary factor in the success or failure of a campaign....

 

More Suggested Content:

Email
Why Your Brand Needs Email Smarts More Than Ever in 2013
January 10, 2013 From ClickZ
Email marketing has been sneaky hot of late. In many ways it has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for the majority of businesses: making money. New and growing businesses are stealth in how they embrace email. You will hear marketing automation, cloud-based marketing platforms, digital messaging, CRM, and the like, but the companies valued highly and/or raising a ton of money or being acquired feature email front and center. I'm talking about ExactTarget, Pardot, Eloqua, HubSpot, Infusionsoft, and the list goes on.
 
Rick Faulk
Post-Holiday Email Marketing Tips and Tricks
January 8, 2013 From eM+C Daily
The strong push of the holiday season beginning in October can leave consumers with an email marketing hangover by January, so it's important to ensure that list fatigue doesn't derail your hard work. With a few smart strategies you and your customers can enjoy repeat business and great deals all year long.
 

SPONSORED CONTENT

MORE ON EMAIL >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: