Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your disposal. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. So, if you're just getting your feet wet in the space and looking for a list of all the vital tools you'll need to get started, then this list is for you.
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4 Tips to Help Marketers Make Up for Their Disappearing Data From Google's ‘Not Provided’
December 17, 2012
From eM+C Daily
Over the past year, companies have consistently noticed the increase in "(not provided)" terms in their organic referring keyword reports, and I believe this will only continue to increase due to the 250 million Gmail and 200 million Chrome users, many of whom remain signed into their accounts while conducting Google searches. There's a likelihood that eventually organic referrer data (i.e., search terms) will completely disappear altogether.
Ideagility Launches PPC Bid Management Solution
November 30, 2012
From eM+C Daily
Company: Ideagility, an online marketing solutions provider
Product/Service: AgileBid, a pay-per-click bid management solution designed to automate PPC campaign managemenet for small and midsize businesses (SMBs)
What it Does: Optimizes a company's paid advertising spend across both Google AdWords and Bing Ads by focusing in on keywords that convert the most leads and sales, while shutting down those that don't.
