As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the internet itself. However, many have already forgotten the large social media players of the not-so-distant past that have utterly failed. It doesn't seem that long ago when names like MySpace, Friendster and even Digg were all the rage. These monster social media sites had their "time in the spotlight," but now they're either long forgotten, slowly dying or simply drifting along with little to no growth....
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Twitter is Finally Preparing to Release its Advertising API in Q1, Say Sources
January 28, 2013
People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues. That strategy could get a boost very soon with the entry of mass-market advertising: Twitter is finally gearing up to launch its advertising API some time in this year's first quarter. Aimed at large advertisers and their agencies, it will give them the ability to launch scaled-up campaigns across the social network, and it also opens the door to more sophisticated targeting and analytics tools in the process.
Advice for First-Time Content Marketers
January 25, 2013
From Social Media Today
Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful. Lauren Carlson of CRMSoftware.TV recently sat down with marketing expert Joe Chernov to discuss the "sampler platter" of skills needed to thrive in the relatively new field of web content marketing. He emphasized five points