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Top 5 Social Media Fails of 2012

December 17, 2012
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Every experienced social media manager knows that the channel can be unpredictable. Sometimes you expect one kind of response from your social followers but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn into total failures — and even cause quite a bit of damage to the company's reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from others so-called social media fails. Live and learn, as they say!...

 

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