Every experienced social media manager knows that the channel can be unpredictable. Sometimes you expect one kind of response from your social followers but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn into total failures — and even cause quite a bit of damage to the company's reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from others so-called social media fails. Live and learn, as they say!...
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Socialbakers Launches Fake Follower Check to Weed Out Phony Twitter Accounts
December 14, 2012
From eM+C Weekly
Company: Socialbakers, a social media analytics platform
Product/Service: Fake Followers, a free social analytics tool
What it Does: Analyzes your brand's Twitter profile in seconds to identify fake or inactive followers, which can ruin your brand's reputation, decrease your engagement, and spam your news feed with scams and unwanted content.
The Most Liked Brands on LinkedIn
December 14, 2012
From Social Media Today
LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares that have been happening on Facebook for some years. The activity is clearly is its nascent stages, and it's also clear that LinkedIn has a very different, business-focused audience than Facebook. Engagement levels aren't expected to reach the same volume as seen on Facebook, however, for companies with a B-to-B or professional focus, the value of interactions could be substantially higher.