eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Top 5 Social Media Fails of 2012

December 17, 2012
Get the Flash Player to see this rotator.
 
Every experienced social media manager knows that the channel can be unpredictable. Sometimes you expect one kind of response from your social followers but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn into total failures — and even cause quite a bit of damage to the company's reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from others so-called social media fails. Live and learn, as they say!...

 

More Suggested Content:

Social Bakers
Socialbakers Launches Fake Follower Check to Weed Out Phony Twitter Accounts
December 14, 2012 From eM+C Daily

Company: Socialbakers, a social media analytics platform
Product/Service: Fake Followers, a free social analytics tool
What it Does: Analyzes your brand's Twitter profile in seconds to identify fake or inactive followers, which can ruin your brand's reputation, decrease your engagement, and spam your news feed with scams and unwanted content.

 
LinkedIn logo
The Most Liked Brands on LinkedIn
December 14, 2012 From Social Media Today
LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares that have been happening on Facebook for some years. The activity is clearly is its nascent stages, and it's also clear that LinkedIn has a very different, business-focused audience than Facebook. Engagement levels aren't expected to reach the same volume as seen on Facebook, however, for companies with a B-to-B or professional focus, the value of interactions could be substantially higher.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: