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Conversion Optimization Tips to Deploy Before the Holiday Rush

November 14, 2012
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That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven't already started, right now would be the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday season....

 

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"It's the most wonderful time of the year!" Especially for retailers. Although the days between Nov. 1 and Dec. 31 are painfully demanding for retailers, they're also, by far, the most fruitful. This is increasingly true for those who manage online holiday campaigns. In 2011, over $35.3 billion was spent online on holiday shopping in the U.S. alone, a new record over previous years. This year, online holiday sales are expected to grow by another 12 percent. As we enter into the thick of the 2012 holiday shopping season, online advertisers must be prepared to take full advantage of the holiday spending fury.
 
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Planning Your Holiday Email Marketing Calendar
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Email marketing is a powerful driver of holiday sales, but haphazardly sending emails isn't the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example of a holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives.
 

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