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Trailblazing Merchant Pins Down New E-Commerce Approach

November 19, 2012
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These days, the relatively new kid on the block in the social networking world is Pinterest, the photo-sharing site. Pinterest is great for collecting, presenting and arranging images. It might not seem like you can sell directly on Pinterest, but Jason Miles has found a way to do it. He thinks the company he works for as a marketer, Liberty Jane Clothing, based in the Seattle area, is the only one selling on Pinterest....

 

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Planning Your Holiday Email Marketing Calendar
November 12, 2012 From practical ecommerce
Email marketing is a powerful driver of holiday sales, but haphazardly sending emails isn't the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example of a holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives.
 
How to Set Affiliate Marketing Commissions
October 4, 2012 From Practical Ecommerce
Before launching an affiliate program, merchants should establish their default commission structures. This is the base commission rate that will apply to all of your standard affiliates. You will still be able to customize terms for individual affiliates, but your base commission rate dictates how affiliates that do not have negotiated terms are paid.
 

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