Twitter has been around for quite some time, but as we move into the holiday season we've been seeing it used more in email campaigns, on websites and via SMS. We thought we'd take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick-hit ideas you can use as we head into the holidays....
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
Simple Dos and Don’ts of Email Marketing
November 27, 2012
From eM+C Weekly
Let's face it: Email is still the easiest, cheapest way of reaching out to your customers, particularly en masse. We all have growing contact lists of customers and prospects, and we send them all kinds of promotional emails. At most, we hope for a direct response and maybe even an order. At the very least, we hope they'll remember us the next time they make a purchase decision.