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Twitter Introduces Search Keyword Match-Type Targeting

December 14, 2012
Automation continues to move deeper into Twitter's ad platform, taking it closer to offering services similar to Google and Bing. Marketers on Twitter can now select from several matching options when entering keywords: exact match, phrase match, basic keyword match, and negative keywords. The services offer targeting of more granular search terms for advertisers using Promoted Tweets. Negative keyword targeting allows marketers to restrict Promoted Tweets when users search for certain keywords....

 

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Future of Social Commerce
Infographic: The Future of Social Commerce
December 12, 2012 From SocialTimes
The future of social commerce isn't in traffic referrals from Facebook, Twitter or even Pinterest, but in socially enabled e-commerce sites like Fab.com, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites. The infographic below summarizes the highlights of the report, which contains insights gleaned from 475 companies.
 
New Twitter Logo
Twitter Releases Photo Filters
December 12, 2012 From The Washington Post

Twitter announced it's stepping into the photo-sharing business with a new editing tool that allows mobile photographers to enhance, crop and apply filters to their snaps. It's a direct shot against Instagram, formerly a close Twitter partner. The two companies have hit a rough patch since Instagram was purchased by Facebook earlier this year. On Sunday, Instagram pulled the ability to preview photos taken with its software on Twitter. With Twitter's new tool, filtered photos appear on users’ Twitter streams along with short captions. Users can also edit a picture from their phone's library to share over the micro-blogging service.

 

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